To introduce you to Broker Banker Magazine, I’ll quote from their “About Us” page.
“Broker Banker Magazine and BrokerBanker.com were designed with the intention of bringing mortgage industry insight, sales education, motivation and product information to mortgage originators on behalf of the affiliates who serve them.

Each month Broker Banker Magazine and BrokerBanker.com proudly showcase different top mortgage professionals and Industry Icons who share their secrets that keep them at the top of their game, as well as occasional highlights from a second feature in the category of Rising Star and Innovative and/or Outstanding Mortgage Company.

The magazine dedicates 7 pages to the review. It covers the history and background of both the company and the Money Merge Account system and gives insight into how it works. It was published in 2007, so it details the characteristics of line of credit that is required to work with the system. Since then, United First Financial have upgraded the software to work with the bare minimum of just a checking and a savings account. Those who can get the appropriate line of credit will benefit more from the system, but those who can’t are not left out to dry - they too can significantly reduce the time to pay off their debts and the amount of interest they pay.

This is a magazine directed at mortgage loan originators, so this quote is particularly apt: “…. mortgage companies are now training all their loan officers to use the MMA as a tool to destroy their competition when competing for a client’s business. When two mortgage companies are offering the same mortgage, at the same rate, the company that’s able to offer a plan to pay off the mortgage in up to 1/3 to 1/2 the time, has the unfair advantage.” Mortgage originators are finding that they can add very good value to their clients by selling this Money Merge Account system.

A couple of quotes from mortgage brokers who are selling the system:

Scott Schaffer, a mortgage broker in Folsom, CA, says, “Any mortgage broker who does not show their clients how to accelerate their mortgage payoff through this program is crazy. My clients keep asking me ‘why hasn’t anyone told me about this before?’ This program has created a referral brush fire for me.”

Brooke Barnett, a Mortgage Broker in San Diego, CA says “I’m finding after introducing the Money Merge Account to a new client, that I have all the crucial information needed to evaluate their current financing situation, giving me the ability to refinance at least 20% of their first mortgages, resulting in even greater savings.”

Magazine publishers are very circumspect when it comes to endorsing products and services that are reviewed in a publication that they publish. The review can state clearly what the author concludes about a service, whether good or bad, as that comes as part of the job. But for a publisher to step in to endorse or reject comes with certain risks. Brian Toper, Executive Publisher Broker Banker Magazine considers the Money Merge Account system so significant that he waived his rule not to give endorsements.

“As an experienced mortgage originator and Founder/Publisher of Broker Banker Magazine, I’ve come across every imaginable product designed to help mortgage originators generate more business. Some have been great, most have not. I have never personally and/or publicly endorsed any product. However, I’m endorsing this one. It’s the Real Deal.”

This is what is called a sterling recommendation.

United First Financial®, its agents and subsidiaries provide Internet web based software and support services. United First Financial does not provide accounting, tax, legal, real estate, mortgage, or investment advice. Interested parties should seek and consult with persons or entities licensed and qualified in those areas for advice relating to those matters. United First Financial is not liable or responsible for claims or representations made by any party which are not included in the Money Merge Account® Limited Guarantee.